Standard 4. Cultural Competency
4.2 Design health promotion initiatives that are proactive, responsive, and sensitive to the needs and preferences of a diverse and changing population.
The opportunities to design effective and culturally competent health promotion initiatives have offered me some of my more uniquely challenging, yet rewarding experiences throughout my career. In order to meet the needs of increasingly diverse student audiences, I have had to draw upon many of my core competencies and skills as a Health Educator.
Cultural competence in health promotion is more than simply redesigning messages to reflect the cultural beliefs and values of a particular audience. Working with and involving stakeholders during all phases of planning and program development provides for more sustainable and meaningful outcomes. On our campus, our collaborations with the Office of Minority Education and Development serve as testimony to the importance of being able to be proactive, responsive, and sensitive to the preferences of special populations. The exchange of ideas found through attending student-run committee meetings, advisory board meetings with fellow campus administrators, and social events & other campus activities has provided immeasurable value to the development of health promotion initiatives tailored for these audiences.
This immersion into the community represents an alternative method to the practice of needs assessment familiar to the experienced health educator. Through proactive engagement of diverse audiences, I have gained the insight needed to effectively deliver programming that is both respectful and culturally appropriate.
– Vladimir Oge, Director, Health Promotion, Georgia Institute of Technology
Standards in Action!
- Standard 1: Alignment with the Missions of Higher Education
- Standard 2: Socioecological-Based Practice
- Standard 3: Collaborative Practice
- Standard 4: Cultural Competency
- Standard 5: Theory-Based Practice
- Standard 6: Evidence-informed Practice
- Standard 7: Continuing Professional Development and Service